Kognitiv Completes Sale to Capillary Technologies
On May 15, 2025, Capillary Technologies, an AI-powered
loyalty management company, completed its acquisition of Kognitiv, a provider
of intelligent, omnichannel loyalty solutions.
Kognitiv’s client portfolio includes more than 30 enterprise
brands such as Petsmart, Hallmark, Yuu Rewards, Kirkland’s, Curaleaf, Sharjah
Co-op and Leading Hotels of the World. The acquisition adds to Capillary’s
existing base of 100+ global brands, including more than 15 Fortune 500
companies, expanding Capillary’s presence in the U.S., ANZ, UAE and Southeast
Asia markets and building on Kognitiv’s existing operations across more than 20
countries.
Aird & Berlis represented Kognitiv with a team that included Marek Lorenc (Mergers & Acquisitions) and Kyle Plunkett (Financial Services).
