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Aird & Berlis has one of the leading sports and media law practices in Canada. The successes and challenges of the sports and media industries are often intertwined. The members of our Sports & Media Group are prominent in their respective fields and together they provide seamless representation to our clients.  


The highly-regulated arena of professional and high performance sports and international sporting events is multifaceted and multi-jurisdictional. Our team is well-equipped to provide strategic advice to achieve your desired outcome. Our experience includes providing counsel on matters involving professional, national and international sports organizations, such as the NHL, the NBA, the CFL and the MLS as well as many high-profile sport and multi-sport events. Our roster of clients includes owners of professional sports teams, sports organizations, executives, professional and amateur athletes and coaches, directors, multi-sport event organizers, funding partners and broadcasters. 


In the realms of traditional and new media, regulations are constantly evolving and opportunities are on the rise. Members of our team are in touch with industry developments and are sought-after for their expertise in the areas of multimedia, broadcasting, advertising and entertainment. We represent clients within film, television, exhibition, publishing, music, theatre, advertising and marketing, mobile distribution and related technologies and distribution channels. Our experience includes representing clients before the Canadian Radio-television and Telecommunications Commission, the Canadian Copyright Board, the Competition Bureau and Industry Canada. 

The bench strength of our sports and media practice comes, in part, from our team of legal experts in the areas of mergers and acquisitions, financing, broadcasting, tax, corporate and commercial law, communications, entertainment, corporate governance, litigation, tribunal and administrative proceedings, real estate, infrastructure, intellectual property, privacy and labour and employment.

Our familiarity with and passion for the industries of sports and media extends beyond the practice of law. Our members believe in giving back and are heavily involved with numerous non-profit industry associations, national and international federations, governing bodies and charitable organizations. Examples include the MLSE Foundation, the Greater Toronto Hockey League, the David Foster Association, the Ontario Hockey Federation, Alpine Ontario Alpin and the 13th Pan American Games. In addition, we have proudly provided financial and other non-legal support to high performance athletes, national teams and international sporting organizations, including sponsoring athletes and teams in each Olympic Games since 2006.

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