News
Marketing the World Cup: Exclusivity, Ambush Risk and Cross-Border Complexity
With the FIFA World Cup set to arrive in North America, businesses have a rare opportunity to engage global audiences. However, this mega-event also comes alongside a complex web of legal and regulatory constraints. Issues such as sponsor exclusivity, ambush marketing, digital advertising and cross-border compliance are shaping how organizations approach event-related marketing.
In this article published by Lexpert, Peter Czegledy and Daniel Kim examine the legal risks and commercial considerations associated with marketing around the tournament, offering practical guidance on sponsorship rules, IP protections and evolving enforcement in a digital and multi-jurisdictional environment.
To read the full article, click here.
