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Apr 25, 2019
Firm News

Celebrating World Intellectual Property Day

In recognition of World Intellectual Property Day 2019, Aird & McBurney LP and Aird & Berlis LLP are proud to highlight the intersection between intellectual property and the world of sport. As leading intellectual property professions, we are proud to celebrate this year’s campaign – Reach for Gold: IP and Sports – on April 26.

World IP Day presents an opportunity to consider the important role intellectual property plays in encouraging innovation and creativity in sport. From signature logos to the science behind the grip on an athlete’s shoes, intellectual property experts work diligently behind to the scenes to enable the passion and drive of athletes around the world.

Aird & Berlis and Aird & McBurney combine one of Canada’s leading sports law practices with an internationally-renowned reputation in intellectual property. We are proud to provide counsel on matters involving professional, national and international sports organizations, including the NHL, NBA, CFL and MLS, in addition to many high-profile sport and multi-sport events. Our roster of clients includes owners of professional sports teams, sports organizations, executives, professional and amateur athletes and coaches, directors, multi-sport event organizers, funding partners and broadcasters. 

Our familiarity with and passion for the industries of sports and media extends beyond the practice of law. Our intellectual property experts believe in giving back and are heavily involved with numerous non-profit industry associations, national and international federations, governing bodies and charitable organizations.

We are proud to provide financial and other support to high performance athletes, national teams and international sporting organizations, including sponsoring athletes and teams in each Olympic Games. Most recently, the firm has sponsored 19-year-old tennis sensation Denis Shapovalov and decathlete and Olympic bronze medallist Damian Warner.

In all aspects of intellectual property and sports law, Aird & McBurney and Aird & Berlis have the knowledge, expertise and experience to meet your needs.

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