How Professionals Can Use Facebook to Grow their Brand and Business
With the expected launch of Facebook at Work just around the corner, Estelle Métayer, who trains executives and board members about the usefulness of social media through her company Competia, maps out key benefits of using Facebook to expand professionals' presence online.
Métayer points out that 62% of Facebook users are older than 35 and 75% of those earning $80,000-$100,000 use the popular social media site, making it a valuable resource for professionals seeking to access a broader client base.
In her article, published by the Globe and Mail, Métayer unpacks five key benefits of Facebook can have for professionals. These include the ability to quickly and effectively connect with your team, the opportunity to cultivate authenticity to connect with customers and the public and the chance to learn new ideas and stay ahead of trends. For her complete list and analysis click here.
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