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Posted in: Sports | AaronBaer

Insights TheSpotlight
David vs. Goliath: Never Underestimate the PR Implications of Enforcing your Legal Rights By Aaron Baer Jul 21, 2016 In a recent twist on the classic David vs. Goliath story, the sportswear giant Nike filed a lawsuit against Boris Berian, the indoor 800-meter world champion. Nike alleged that the 23-year-old violated his endorsement deal with Nike when he agreed to a sponsorship with New Balance. Nike had the r...
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